Babylicious

Wed, 09 May 2007

Babylicious is the first range of quality frozen baby food sold in small portions suitable for babies from 4 months to 1 year. A new business in 2001, the owner Sally Preston, took an idea from her kitchen table into 260 stores in the UK and now looks set to launch the brand into the USA.

COMMUNICATION NEEDS

The company wanted to develop a viral marketing campaign and saw our online Advent Calendar as the perfect vehicle. Babylicious has benefited from brand awareness within a wider untapped audience whilst site statistic and visitor tracking enable us to capture new contact the company can market to with future e-mail campaigns.

PROJECT SUMMARY

Interactive Online Advent Calendar, Viral Marketing Campaign, Email Marketing, Brand Awareness, Campaign Measurement and Analysis, Website Integration, Links Strategy, Secure Hosting and Support.

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