From its beginnings as a market place in the 1800s to the innovative shopping destination of the 1960s, the Bull Ring has seen many changes. The Bullring shopping centre is set to transform the face of retail in Birmingham.

COMMUNICATION NEEDS:

Calm were approached by Bullring to provide a series of interactive screen savers and multimedia presentations for the internal touch screen and flat screens in and around the shopping centre. The animated multimedia presentations have been designed to fit with the seasonal activities of the shopping centre incorporate marketing messages for Gift Cards and Christmas promotions. The development of the Presentations functionality allows the applications to be used a visuals to enhance the interior of the centre or as a direct call to action of the touch screen to take advantage of specific offer content.