The team at Entertainment Leisure Finder came to Calm with a challenge - to create a website that would showcase the huge range of participating businesses, give residents of the Tees Valley ideas to plan nights and days out, AND drive sales of the Elf Club Card.

Businesses that high-quality film and photography needed to be seen by anyone accessing the website, instantly. The vast amount of offers and vouchers needed to be easily downloadable, right from the homepage. And of course, people needed a mechanism to sign up  for the card right there.

Calm's newest designer, Danielle, designed the website from a brief to postition elf as VIP, young and exclusive. Balancing the very different needs of the advertisers, and those who wanted access to the Elf Club offers and vouchers was not easy. See how we achieved it by visiting the website here.