Miller was founded in 1978 and is primarily a manufacturer, employing over 450 people and operating out of its main site in Cramlington in the North East of England as well as its Joint Venture casting facility in Northern China.

Miller's customer base includes the world's leading OEMs such as Caterpillar, Volvo, JCB, CNH, Komatsu and Hitachi and their dealer networks, as well as an established independent global distributor network and numerous end-user customers worldwide.

COMMUNICATION NEEDS:

Miller UK wanted to support the launch of the Mini Miller range of buckets across the UK and Ireland. Calm created a brand extension based on the existing Miller brand style, developing a new identity and launch campaign for trade press and exhibitions.