Dickinson Dees LLP

Tue, 01 May 2007

Dickinson Dees provides legal services for corporate, commercial, public sector and private clients across the UK.

Dickinson Dees currently employs 861 people across its three North East offices and is a significant member of the national business community. The firm was short listed for Regional Law Firm of the Year at the Legal Business Awards 2005 and the firm is accredited as a Sunday Times best company to work for in the UK.

COMMUNICATION NEEDS

The company’s marketing communication strategy is regionally strong however it wanted to develop a viral marketing campaign and saw our online Advent Calendar as the perfect vehicle.

Dickinson Dees has used our calendar for two years running and benefits from brand awareness within a wider untapped audience every year. Site statistic and visitor tracking enable us to capture new contact the company can market to with future e-mail campaigns.

PROJECT SUMMARY

Interactive Online Advent Calendar, Viral Marketing Campaign, Email Marketing, Brand Awareness, Campaign Measurement and Analysis, Website Integration, Links Strategy, Secure Hosting and Support.

For more information View Full Case Study

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