Tindles Chartered Accountants LLP
Wed, 20 Oct 2010
Project: Brand Exploration, Corporate ID, Collateral Materials, Website Design & Development (content management, eCommerce).
Tindle’s Chartered Accountants and Business Advisers is a well established firm in the Tees Valley that felt they needed to revamp their brand and marketing collateral.
Calm Digital was chosen to help them understand the perception of their brand and core proposition and translate this into meaningful language that would give them a new way of describing the firm. This would be reflected in the fresh new Corporate ID, using a palette of fresh blues that are intended to suggest a holistic way of looking at issues and clarity of perception.
Tindle’s is a firm with a purpose: to help people achieve their business vision, whatever that may be. Doing this involves offering a multitude of value-added services alongside the traditional compliance services expected from a Chartered Accountancy. The challenge for Calm was to bring these added value services to the fore, without creating boring lists. This was resolved by a series of snappy call to actions on the homepage allowing the user to navigate directly to the area of interest using tabs to select from added value services, and compliance services.
The website was built using Calm Content 3.0.
Calm Mediacentre