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CRED, a strong voice in the carbon reduction market has appointed Calm to develop its brand and supporting marketing materials?

Thu, 10 May 2007

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The company, based on Tees Valley is at the forefront of sustainable carbon reduction management and a respected voice in the region as companies face the challenges of reducing their carbon impact on the environment.

Calm will help the company to develop its marketing communication channels, starting with their website, and a suite of printed marketing materials.

Communicating a difficult proposition that is surrounded by shifting opinion and a lack of any comprehensive understanding on the part of industry is a challenge. “We have high levels of uncertainty in relation to the topic of carbon reduction, which isn’t helped by a shifting the agenda and a culture of blame. Cred delivers tangible results for companies who want to avoid being taxed heavily for their carbon footprint. As a communication company we will focus on this simple truth and in doing so make Cred attractive to businesses.”    

For more information please visit www.cred.ltd.uk

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