PPS Nigeria operates within a competitive marketplace and works with multinational oil and gas corporations globally. The brand needed to reflect the solidity of the company while also reflecting its commitment to local content. We explored the traditional positioning of the company, its historical values and ethos, and also what it means to the people it employs in West Africa here and now alongside its vision for the future. From this we were able to create a look and feel that is memorable and recalls the old values, but looks ahead to the future.

Within two weeks of handing artwork over to PPSN, we were pleased to see the logo on worker's overalls!