Calm’s retail brand expertise will be used to position the new product and develop a name and identity that draws on Henry Hirst’s tradition and history whist recognising the consumers demand for convenient, prepared premium products.

The new product will be launched with a supporting website that will help build a community around the brand and provide a consumer experience where visitors will be encouraged to share childhood memories of cooking as well as recipes and dinner party menus.

For more information on Calm's brand development and creative services please visit www.calmasylum.com