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Madventurer website goes live...

Wed, 10 Oct 2007

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Madventurer's new main destination site goes live to promote award-winning projects and adventures throughout the developing world.

Run in rural areas, off the tourist track, the projects typically combine teaching and building but conservation, medic and sports coaching placements are also available all offering a worthwhile and truly unforgettable experience.
 
The team at Madventurer approached Calm to re-develop thier main destination web site, and improve the user experience and therefore sales of the company's many projects, placements and adventures. The search and administration tool have been improved, providing better interegaton of the database and more essential business tools to help administer applications and the Madventurer teams on the ground around the world. 
 
The Newcastle web-based business relies heaviliy on search engine referals and were keen to build a website that supports the best possible natural listings - A key component of a Calm new build, - but also dedicated future SEO, linking strategy and keywords. Considering information architecture, the users journey through the site and key 'Call to Action' promotional areas from the outset ensured we limited drop out and provide every opportunity to attract enquiries. 
 

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