The majority of us now use the internet to research car choices, making purchasing decisions based on lifestyle fit, budget, economy and running costs before actually visiting a car dealership. The final purchasing decision is actually sitting in the model of choice on the dealership forecourt.

To the dealer this means the information they provide online about their car stock, servicing and mechanical services has to work much harder and ensure that when a customer is ready to visit a dealership their business is the choice of the customer.

The website will utilise existing stock management tools and push content out to third part web sites such as Kelkoo.

For more information please visit www.simonbailes.co.uk