Calm’s pitch centred on identifying and positioning Tees Valley within the region, nationally and internationally drawing from and contributing towards the regional tourism strategy and, “Inspiring people to experience Tees Valley, its events and attractions through a range of marketing materials based on our unique personality and offer”.

Calm will support VisitTeesValley by designing key visuals that will work within the corporate style for use across all marketing material as well developing a written content style that encompasses VisitTeesValley’s proposition and positioning.

Calm will also develop the new style across VisitTeesValley’s online destination site and develop new social platforms, such as Blogs, that can help Tees Valley events and attractions reach new audiences with specific needs and interests. As such platforms are contribution based and can be a valuable resource that will enable VisitTeesVally to get closer to their target audiences and measure their marketing activity against the valuable feedback these sites provide." 

For more information please visit www.visitteesvalley.co.uk or www.calmasylum.com.