By Evening Gazette
 
High Frequency Solutions, which is in the networking and communications industry in the UK and Europe, has launched its new brand after turning to calm asylum's branding team to provide them with an new identity.

The firm has shortened its name to HFS based on the research Calm carried out with the firm's clients.

Calm asylum has also been appointed by a national pub chain to develop a new brand to launch a nationwide recruitment campaign.

"High Frequency Solution recognised the longevity of its existing brand was limited and no longer reflected their standing in the marketplace," said Simon Brown, managing director at chilli media.

"Re-branding touches every aspect of a business."

Simon added: "Pubs are difficult to market too internally as the bars carry so much drinks branding it can be difficult to get your message across. The launch will roll out in December and in typical chilli fashion will not be a traditional recruitment campaign."