"Calm respond to amended work immediately because they encourage us to work directly with their designers once a project has been scoped and cost applied. Should a job require an urgent response we can always be safe in the knowledge that Calm Asylum will work with the same urgency in order that we can meet our very often tight deadlines.

In terms of idea generation they (and they say this all the time) want to present us with at least two clear options for every creative concept they produce. They always explore either end of the creative spectrum, easy and safe and radical and different so we can be comfortable that we’ve positioned our marketing material just right.”