Wynyard Park Ltd - Matt Johnson, Marketing Manager
Tue, 03 Apr 2007
Calm were challenged by the partners to deliver a brand to establish Wynyard park as one of the UK?s business and leisure parks while re-enforcing the existing profile of the park to provide living, lifestyle and business facilities second to none and create an environment in which all 3 will prosper.
"From the outset the team showed a key understanding of the project and individual deliverables within this.
During the branding process, the Calm team developed a number of creative concepts and explored a number of potential avenues, from which one was selected and developed to become the identity for the new brand. The implementation of the identity is well underway through marketing material and site branding, while other deliverables have been planned within a timeframe for delivery meeting our deadlines for outputs. Calm have introduced members of the team to the creative process we are involved in, depending on the delivery medium of the project, and we are currently working with the Brand and Web team to deliver an online strategy.
We have enjoyed the creative process involved in the project and Calm have been pro-active in identifying and understanding our needs while developing innovative and exciting solutions to deliver them. We would have no problem recommending the team to others”
Calm Mediacentre